My first challenge was introducing Joe, a busy CEO overseeing a company of 100+ employees, to the world of social media. Initially, he questioned the value of this endeavor. Another unique challenge was to incorporate the symbolism of the bamboo plant into Joe's branding. Joe drew inspiration from the Chinese bamboo story, where growth occurs gradually underground for four years before rapidly sprouting in the fifth year.

To ease Joe into the digital landscape, I started by establishing his presence on Instagram and LinkedIn. I proposed a content strategy focused on delivering value to his followers. This included creating a series of informative videos offering actionable advice for entrepreneurs, realtors, and real estate investors. This approach motivated Joe to engage actively in content creation. I collaborated with PB Films to produce high-quality behind-the-scenes (BTS) videos and the "How to Make the Dream Work" series.

This content served as inspiration for the development of Joe's visual brand.

A week before Joe's speaking engagement at an entrepreneurs' event in Xcaret, Mexico, we initiated his social media debut. We began posting behind-the-scenes videos that garnered remarkable engagement on Instagram. Once Joe's profile reached 500 followers, we started releasing the "How to Make the Dream Work" series on Multitaskr's YouTube and Joe's LinkedIn, complemented by teaser content on Instagram.

Upon delivering the branding assets, I crafted a content calendar encompassing the weekly series, real estate industry updates, additional BTS content, Multitaskr highlights, and quotes from Joe's favorite authors. On the backend, I assisted Joe in developing email templates for VC and private investor outreach, creating presentations, and crafting pitch decks for speaking engagements. I also collaborated on his annual investor report.