Although Annahi has a wealth of experience, projecting a polished image was her Achilles heel. She desired a brand reflective of her vibrant personality, capable of magnetizing the elite clientele she serves. Misconceptions about her services were another challenge; clients often mistook her as a contractor, leading to service ambiguity. She envisioned her brand as a refined firm, allowing her to package her offerings seamlessly. To fulfill these aspirations, she banked on my expertise, trusting that I could find the right team to crystallize her vision: a fusion of luxury, modernity, and exclusivity.

To lay the foundational stone, I secured a domain bearing Annahi’s name, which would also serve as her digital portfolio. To enhance her professional image, a branded email address was set up via Google Workspace. Recognizing the essence of her brand vision, I introduced Annahi to Branding Pool Agency. Renowned for their impeccable work across Tijuana and Southern California, Pool's decade-long expertise was the perfect match for Annahi's aspirations.

Acting as the guiding compass, I oversaw the brand development process from ideation to finalization. Pool’s refined workflow includes a discovery session to distill client aspirations, followed by an industry analysis and mood board presentation, capturing the visual spirit the client resonates with. Subsequent sessions present two brand proposals, culminating in a grand reveal of the brand book and tangible applications. Our only hiccup was during the mood board phase, which unexpectedly provided clarity by highlighting what Annahi didn’t resonate with, offering the design team a laser-focused direction.