Mission: Create a Luxury Interior Design Brand Inspired by High-Fashion

Annahi Barce, a leading interior designer in San Diego, brings her rich fashion taste into the luxurious spaces she crafts for her high-end clients. While she isn’t looking for a digital spotlight, a brand that accentuates her professionalism and aligns with her elite clientele is her aspiration. And that's where I stepped in.

Team

Project Coordination: Anna Zúñiga

Brand Visuals & Applications: Branding Pool

*Photos provided by Annahí Barce

BACKGROUND

With a legacy of over 15 years in San Diego's interior design realm, Annahi is renowned for her distinct fashion-infused touch. Her exclusive collaborations with top-tier suppliers enable her to sprinkle unique accents into every project, ensuring each design mirrors the homeowner’s sartorial taste and cherished elements.

THE JOURNEY WITH ANNAHI BARCE

Challenges

Although Annahi has a wealth of experience, projecting a polished image was her Achilles heel. She desired a brand reflective of her vibrant personality, capable of magnetizing the elite clientele she serves. Misconceptions about her services were another challenge; clients often mistook her as a contractor, leading to service ambiguity. She envisioned her brand as a refined firm, allowing her to package her offerings seamlessly. To fulfill these aspirations, she banked on my expertise, trusting that I could find the right team to crystallize her vision: a fusion of luxury, modernity, and exclusivity.

Solution

To lay the foundational stone, I secured a domain bearing Annahi’s name, which would also serve as her digital portfolio. To enhance her professional image, a branded email address was set up via Google Workspace. Recognizing the essence of her brand vision, I introduced Annahi to Branding Pool Agency. Renowned for their impeccable work across Tijuana and Southern California, Pool's decade-long expertise was the perfect match for Annahi's aspirations.

Implementation

Acting as the guiding compass, I oversaw the brand development process from ideation to finalization. Pool’s refined workflow includes a discovery session to distill client aspirations, followed by an industry analysis and mood board presentation, capturing the visual spirit the client resonates with. Subsequent sessions present two brand proposals, culminating in a grand reveal of the brand book and tangible applications. Our only hiccup was during the mood board phase, which unexpectedly provided clarity by highlighting what Annahi didn’t resonate with, offering the design team a laser-focused direction.

THE RESULTS

Pool's mastery materialized in a stellar brand book, accompanied by tangible brand applications: such as basic digital assets, print media, and promotional items, in line with Annahi's more traditional promotional strategy. Her redefined brand image now radiates established credibility, backed by a bouquet of standardized services. Furthermore, by creating a nexus with contractors, Annahi has seamlessly expanded her service range, boosting her service ticket size and magnetizing her desired clientele.

VISUALS

Annahi Barce's brand metamorphosis underscores the transformative power of authentic, tailored branding. By understanding the essence of her craft and aspirations, we provided Annahi a brand identity that doesn’t just reflect her unique taste but acts as a magnet for her elite clientele.

Working with Anna was a real blessing. As an interior designer, I wanted to give my brand a professional, high-fashion look. Even though I didn't know a thing about marketing or branding, Anna was there guiding me every step of the way. Her understanding of what I wanted for my brand made it so much easier when we started working with Pool Branding to create my visual identity."