San Diego, California | Tijuana, México
hola@annazuniga.com

ABOUT
Hey there, I'm Anna, an operations strategist and project manager with a passion for creating systems that support meaningful impact. In my professional life, I serve as the operational backbone for executives and founders, connecting departments and turning vision into reality. Since 2014, I've built frameworks across diverse industries—from education to real estate, tech to wellness—bringing order to complexity and implementing scalable processes that maintain human connection. My approach combines analytical precision with genuine empathy. Whether building a customer success department from scratch or coordinating cross-functional teams for high-stakes initiatives, I thrive on making the complicated simple through thoughtful operational design. When I'm not orchestrating project workflows or designing communication bridges between teams, you'll find me nurturing Pecculiar, my millennial self-care brand and community. This personal venture reflects my belief that well-designed systems should support not just business growth, but also personal wellbeing. My compass is guided by authenticity, transparency, and continuous improvement. I'm an August Virgo who loves chocolate chip cookies and the color pink; my life is filled with joy from my partner Pablo, our furry companions Waffle and Valentina (and Luna, who watches over us from across the rainbow), collecting quartz crystals, cooking, and spending time in nature. I believe in creating foundations that enable positive change, remembering that perfect systems aren't built overnight—they evolve through iteration, feedback, and a commitment to making things better every day.

MY PROFESSIONAL JOURNEY
Orchestrating Operations, Enabling Excellence
HUB STN ⦙ GENERAL MANAGER & LEAD OF COMMUNITY
2014 - 2015
I organized diverse events that fostered meaningful connections and substantially elevated our coworking space recognition in the binational entrepreneurial market.
RESTAURANTES FM ⦙ CO-FOUNDER
2015 - 2016
I orchestrated strategic organic marketing initiatives that elevated our app's presence, onboarded numerous restaurants to our directory, and cultivated a thriving community of food enthusiasts.
ENERGY FUEL GROUP ⦙ STRATEGIC ACCOUNT MANAGER
2018
I led customer communications initiation, meticulously crafted seamless customer journeys, and masterminded strategies for amplifying our members' experience.
VITAMINA: UNA AGENCIA CREATIVA ⦙ FOUNDER
2016 - 2020
In a dynamic four-year tenure, I drove an organic content strategy, customer acquisition, and community management for female-led businesses. This experience inspired my blog on entrepreneurship, self-care, and personal development.
MULTITASKR ⦙ HEAD OF CUSTOMER SUCCESS
2020 - 2021
I streamlined cross-departmental collaboration processes and standardized customer communications. I pinpointed key touchpoints in the customer journey and developed comprehensive playbooks that improved response times and customer satisfaction.
⦙ EXECUTIVE ASSISTANT TO THE CEO
2021 - 2022
My executive responsibilities ranged from C-level communications, scheduling, meetings, and training coordination for senior staff members; investor relations, as well as quarterly company performance reports.
PROJECT MANAGER & EXECUTIVE PARTNER
2023 - PRESENT
Currently, I partner with business owners, founders, and executives to build scalable systems that turn vision into reality. I also nurture Pecculiar, my self-care brand for millennials that embodies my belief in creating well-designed experiences that support personal wellbeing.
⎯ MY VERY FIRST CLIENT ⎯
I met Anna when she was a student in a senior-level business strategy class I was teaching and her sharp mind and excellent communication skills made her stand out in the final presentations. So when I was looking for someone to provide high-quality work on a presentation deck for a business venture I was involved in, I knew Anna could get it done."

RUSSELL MURPHY
LAWYER, STRATEGIST & ENTREPRENEUR
SAN FRANCISCO, CA
⎯ "MOM, LOOK, I'M ON THE INTERNET" ⎯
Discover the select moments where my work has caught the media's attention. These features, though few, reflect my genuine passion and commitment to the craft. Here are the stories that have given my approach a wider audience.
CREDENTIALS
I'm an honors graduate from CETYS Universidad, one of the top colleges in Mexico, with degrees in Marketing and Management (the latter is a Bachelor's from a dual degree program with City University of Seattle) and an MBA in Leadership.
⎯ EXECUTIVE EDUCATION ⎯