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My Professional Journey

Orchestrating Operations, Enabling Excellence

CETYS UNIVERSIDAD ⦙ MARKETING OPERATIONS MANAGER - SOCAL 

2011 - 2014

I secured strategic partnerships with 20 high schools, enrolled 140+ students generating $560K in revenue, and consistently exceeded enrollment targets by 30-40% while serving as bilingual liaison for  the Dean.

HUB STN ⦙ GENERAL MANAGER & LEAD OF COMMUNITY

2014 - 2015

I organized diverse events that fostered meaningful connections and substantially elevated our coworking space recognition in the binational entrepreneurial market. Visit Case Study

RESTAURANTES FM ⦙ COO & CO-FOUNDER

2015 - 2016

I built go-to-market operations from scratch, acquired 100 restaurant clients in 6 months, secured $50K in funding through competitions and investment, and spearheaded 12 community events that drove measurable business results for clients. Visit Case Study

ENERGY FUEL GROUP ⦙ STRATEGIC ACCOUNT MANAGER 

2018

I led customer communications initiation, meticulously crafted seamless customer journeys, and masterminded strategies for amplifying our members' experience. Visit Case Study

ANNA ZUNIGA ⦙ MARKETING OPERATIONS EXECUTIVE

2016 - 2020

I developed organic content strategies and community management systems for female-led businesses, doubling average transactions and tripling order volume through strategic automation and brand positioning. This experience inspired my blog on entrepreneurship, self-care, and personal development. Visit Case Studies

PROPTECH STARTUP ⦙ HEAD OF CUSTOMER SUCCESS

2020 - 2021

I streamlined cross-departmental collaboration processes and standardized customer communications. I pinpointed key touchpoints in the customer journey and developed comprehensive playbooks that improved response times and hat improved satisfaction by 35%. Visit Case Study

PROPTECH STARTUP ⦙ CHIEF OF STAFF TO THE CEO

2021 - 2022 

As Chief of Staff, I was the operational backbone of the executive team. Coordinating C-level communications, managing strategic initiatives end-to-end, and training senior leadership to execute more effectively. I redesigned cross-functional processes that reduced response times by 60%, managed investor relations, and delivered quarterly performance reports that kept the company aligned and moving forward. Visit Case Study 

ANNA ZUNIGA ⦙ STRATEGIC OPERATIONS EXECUTIVE

2023 - PRESENT

Currently, I partner with high-growth companies and boutique services firms to build scalable systems that turn vision into reality. I also nurture Pecculiar, my self-care brand for millennials that embodies my belief in creating well-designed experiences that support personal wellbeing.

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About Me

Hey there, I'm Anna, an operations strategist who turns organizational chaos into systems that actually work. Since 2011, I've built operational frameworks across education, hospitality, PropTech, and wellness. I've generated $560K in revenue, built customer success departments from scratch, and coordinated cross-functional teams through high-stakes initiatives. My approach combines systematic thinking with genuine understanding of how people work—because the best processes are ones teams will truly follow. I specialize in bridging communication gaps between technical and business stakeholders. When developers and executives can't understand each other, I translate. When teams are drowning in Slack chaos, I build the coordination systems that make work flow again. I thrive on making the complicated simple through thoughtful operational design. Beyond client work, I run Pecculiar, a back-to-basics wellness brand focused on accessible self-care. This reflects my belief that well-designed systems should support both business growth and personal wellbeing—and that complicated solutions usually aren't better than simple ones. My life outside of work includes my partner Pablo, our dogs Waffle and Valentina, collecting quartz crystals, cooking, and gardening. I'm an August Virgo with AuDHD who loves chocolate chip cookies, the color pink, and solving "impossible" problems. I believe in creating foundations that enable meaningful change, remembering that perfect systems aren't built overnight—they evolve through iteration, feedback, and a commitment to making things better every day.

Operations Expertise

Systematic solutions for complex operational challenges

Process Design and Implementation

 

Create standardized workflows that reduce inefficiencies and improve consistency across teams and departments

Cross-Functional Coordination

 

Bridge departmental silos and establish communication protocols that keep complex projects on tracks

Operations Analytics​

 

Implement measurement systems that provide visibility into performance and identify optimization opportunities

Change Management​

 

Implement measurement systems that provide visibility into performance and identify optimization opportunities

Who I work with

High-Growth Companies

 

Scaling operations from 50-500 people—building infrastructure before rapid growth breaks everything

Tech & Tech-Adjacent Companies

 

PropTech, SaaS, and companies digitizing traditional industries (Construction, Hospitality, Education)

Boutique Service Businesses

 

Building sustainable operations and online presence for service-based businesses ready to scale

 I met Anna when she was a student in a senior-level business strategy class I was teaching and her sharp mind and excellent communication skills made her stand out in the final presentations. So when I was looking for someone to provide high-quality work on a presentation deck for a business venture I was involved in, I knew Anna could get it done."

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RUSSELL MURPHY
LAWYER, STRATEGIST & ENTREPRENEUR

SAN FRANCISCO, CA

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​If you're scaling fast and need operational foundations that grow with you, not against you

annazuniga.com

Remote Partner Based in San Diego, California | Tijuana, México

hola@annazuniga.com

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©2024 BY ANNA ZÚÑIGA

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