Here’s the thing about starting something new: it’s a bit like convincing your friend to try that exotic dish – there's a lot of skepticism. How do we get restaurants to sign up if we don’t have users? And how do we attract users if we don't have enough restaurants? A classic catch-22!

My strategy revolved around two main pillars. Firstly, I approached 25 iconic restaurants, promising them a digital makeover. This wasn't just about being online; it was about amplifying their essence with professional photography and an enticing digital presence. Next came the "Picnic Nights" – envision open-air cinema nights at Tijuana's famed food parks. These events created a buzz, making Restaurantes FM a household name.

With the blueprint in hand, it was time to bring it to life. We rolled out our promise to the chosen 25, setting up photo sessions and optimizing their online profiles. This ensured their digital presence echoed their offline charisma. And to make Restaurantes FM the talk of the town, I introduced "Picnic Nights". Picture this: Tijuana's iconic food parks, filled to the brim with food enthusiasts, enveloped in the magic of open-air cinema. The inaugural event, featuring classic Christmas tales, set the tone for monthly gatherings. As restaurants buzzed with increased clientele, the city found its new favorite pastime.