Despite its success in Tecate and Ensenada, the Tijuana branch faced an uphill battle with brand recognition. Inconsistencies in social media posts, a lack of visual cohesion, and the duplication of content from Facebook to Instagram gave the store an unintended cheap appearance. This, despite their target audience being discerning women aged 25 to 40, with significant purchasing power.

Six months post-launch, the owners sought increased orders for organic produce baskets and higher ticket sales.

My approach was to initiate a visual renaissance on Instagram and Facebook. I helped Paloma transition from scattered, rehashed content to original product photography, complete with a carefully defined color scheme and branded content such as quotes, stories, and eFlyers.

We set out to expand the follower base and elevate brand awareness on Instagram and Facebook by collaborating with local influencers and prominent public figures.

Simultaneously, the strategy aimed to boost ticket sales and stimulate organic produce orders. An essential aspect was educating the local community about the significance of consuming natural, cruelty-free, and organic products

I conducted monthly photoshoots to create captivating product images. These photos, meticulously edited, enhanced the quality of the social media posts and resonated with the audience.

The Instagram strategy involved categorizing posts into nine distinct sections, simplifying content planning, and showcasing Lavanda Boutique's diverse product range, boosting visual appeal.

Strategic collaborations were a cornerstone of our approach. Partnering with nutritionists, beauty experts, and fitness bloggers leveraged their dedicated followers to increase brand visibility.

Efficient content management was achieved by automating our posting schedule through the Later scheduling platform, ensuring consistent online presence.

Monthly promotions, like a 15% discount on three or more beauty products, boosted average sales and fostered customer loyalty.

To enhance engagement and streamline organic produce basket orders, we introduced a Manychat ChatBot. Communicating via Facebook Messenger, it provided updates on promotions and facilitated new orders.