Challenges

By 2016, the challenge was clear. Despite its consistent posts on Facebook, the studio's digital content lacked the finesse and appeal needed to stand out amidst four other barre studios within a 3-mile radius. The target audience was either oblivious to barre workouts or were gravitating toward competitors. 

Solution

The rejuvenation began with a Facebook facelift. We transitioned from rudimentary paint-generated content to high-quality original photography. The new visuals followed a fluid color scheme, modified seasonally, and spread with branded content like testimonials and videos. Our content strategy was not just to promote barre but to educate our audience on its multiple benefits. By offering engaging challenges and nutritional insights, we aspired to differentiate and elevate My Barre Studio from its competitors.

Implementation

The key to our new strategy was a regular influx of authentic visuals. I set up monthly photoshoots, making sure every snap and every angle truly represented what My Barre Studio stands for. I then charted out five core topics to focus our posts around, emphasizing the idea of holistic well-being over the allure of miracle weight loss workouts. In a bid to weave the community fabric tighter, we entered collaborations, partnering with coaches and other local businesses to design challenges and host events. To offer a clearer perspective to potential customers, I produced short, insightful videos that broke down the essence of barre workouts. To ensure consistency, I automated posting through Facebook Pages Manager.